The biggest reason your business doesn't move forward? You're working on too many things.
When I look back at AppSumo's growth, I can count maybe 5 projects that truly changed the trajectory. Most quarters it was one.
The One Hill Doctrine: Why Working on Too Many Things Is Killing Your Business
The Three Rules
Which is why I created the One Hill Doctrine.
It follows 3 rules:
- Only one Must-Have per quarter
- It must be fully staffed and resourced
- Nothing else gets priority until it ships
One project CEO. One team. One hill.
Actually Execute
This is how you stop pretending to execute and actually move the business forward.
I turned it into a simple operating template our CEOs use for quarterly planning.
Get Started
Stop spreading your team thin across dozens of initiatives. Pick one hill. Staff it fully. Ship it before moving on.
When you focus on one Must-Have per quarter, you'll finally see real progress instead of busy work.
It is also why I think rigid annual plans are startup suicide.
Try the One Hill Doctrine for your next quarter and watch what happens when your entire team rallies around a single goal.